Posts

Showing posts with the label IMA

Exposed - Indian Medical Association or Marketing Association ???

Exposed - Indian Medical  Association or Marketing Association ??? Indian Medical Association (IMA) (http://www.ima-india.org) endorses various products like Eureka Forbes aqua guard purifier, Hindustan Unilever limited (HUL) pureit water purifier, odomos cream, dettol products ,Lizol,tropicana juice, Colgate tooth paste etc. Logo from : http://www.logotypes101.com but in IMA website, there is no information about the certificate , tests conducted for Eureka Forbes and other products that are endorsed by IMA. As per bis.org , the fee for ISI /ISO certification is only around Rs. 10,000 to 20,000. For Eureka Forbes with Rs.1,107 crore turnover , its not difficult for them to pay Rs.3 crore to Indian Medical Association to get the Endorsement . Even, Indian Medical Association endorses PepsiCo's Tropicana pure juices and Quaker Oats in 2008 (for hefty payment of Rs.50 lakhs). However, objection by doctors, the endorsement is later withdrawn. Also, it leads to suspen...